Branding - Visual Brand Identity
Maravia
Crafting the Soul of Maravia
For Maravia, we developed a visual brand identity that reflects a rich fusion of art, culture, and tropical atmosphere. Drawing inspiration from South American artistry and the vibrant spirit of Labuan Bajo, the concept centers around a stylized feminine figure surrounded by sun, leaves, and ocean elements, symbolizing warmth, flavor, and natural abundance.
From logo design to typography and color palette, every detail was crafted to feel expressive yet refined. Earthy tones bring authenticity and warmth, while bold organic lettering reinforces the restaurant’s handcrafted and confident character. The identity was designed to remain versatile across menus, signage, packaging, and digital platforms, ensuring a consistent and memorable presence at every touchpoint.
The result is a brand that feels soulful, distinctive, and deeply connected to both art and place.